Three Strategic Marketing and Sales Mistakes to Avoid in 2017
The year is nearly halfway through, and you may already be feeling you’re behind in…
Browsing: Brands
How Location Analytics Is Helping Retailers Reinvent Themselves
Every day, retailers watch customers leave their stores without making a purchase. For most of…
Principles of Good Marketing Dashboards: Rethinking the Purpose of Reporting
Your team has finally done it. After nearly five years of blood, sweat, and toil,…
How Stitch Fix Is Using Algorithmic Design To Become The Netflix Of Fashion
Data science is baked into the online fashion brand. Algorithms control many elements of our…
Creative destruction: Which side are you on?
Driving through small-town South Carolina on my way to a conference, I spotted a charming…
Header bidding is on the rise as advertisers seek transparency
The publisher guide to the state of header bidding Header bidding started as a short-term…
THE TOP SOCIAL MEDIA VIRAL MARKETING STUNTS OF 2017
From the #BowWowChallange to the most creative Oscar Best Picture creations, people love expressing themselves…
Why Does Apple Think It Can Get Away With Selling Overpriced Stuff?
Just because it’s worked before doesn’t mean it can work today. I want to tell…
Advertising gets into the spirit of the game
NFL lifts spirits with relaxation of alcohol advertising ban The National Football League (NFL) has…
Ad Campaigns Tag Along as Men Embrace Different Paths
It wasn’t that long ago that commercials for the body spray Axe spoke to a…