How Facebook’s object-recognition tech could boost marketing
What Facebook’s AR push means for the future of commerce and the concentration of power…
Browsing: Brands
GroupM’s Rob Norman: Is the Headline Cost of Ad Fraud and Non-Viewable Ads the Real Cost?
No one disputes that digital ad fraud exists. The ecosystem is under constant and evolving…
Instagram Business Profiles: Why Marketers Should Upgrade
Have you considered moving to an Instagram business profile? Wondering what advantages you’ll gain? To…
Which Real-World Issues Are Twitter Users Discussing? (Study)
Terrorism, racism, climate change, human rights, HIV/AIDS, pollution, disease, poverty, equality and discrimination made up…
How brands, PR shops are investing in social media damage control
United and Pepsi Affairs Force Brands to Respect Social Media When Jason Marker, the new…
How to effectively bring science to marketing
Brands are adopting a ‘test and learn’ approach to marketing strategy. Recent IPA Effectiveness Awards…
Three Keys To Crafting Successful Videos On Social Media
Five years ago, companies would come to our agency with a fairly simple demand: “I…
Why you need “an other” strategy
Each month, When Growth Stalls examines why businesses and brands struggle and how they can…
After the Rise of ‘Femvertising,’ Is ‘Oldvertising’ the Next Big Thing?
Brands Around the World Are Changing the Way They Portray Seniors Reebok’s new brand ambassador…
Women empowerment to the fore in advertising
REI Takes On Femvertising With ‘Force Of Nature’ REI, following up on the smash hit…