Neither Heinz nor Don Draper appear in ads straight from ‘Mad Men’
Advertiser- Heinz Sector- Agencies and Food and Drink Exposure – United States David Miami brings a fictional ketchup…
Browsing: Brands
Which brands got the most value out of product placements in 2016?
Concave Brand Tracking has released its ‘Top 100 Brands in 2016 Movies’ product placement rankings.…
Art versus science: getting the balance right in marketing
Cutting-edge analytics have shifted the focus of marketing from art to science. Amanda Taylor looks…
12 Brands That Want to #BeBoldForChange for International Women’s Day
The theme of this year’s International Women’s Day on March 8 is #BeBoldForChange, and adland…
Report: Most Advertisers See Media As ‘Complex Headache’
Media consultant ID Comms is out with a new study — based on a survey…
Sole food: Pizza Hut ‘Pie Tops’ let users order pizza delivery from their shoes
Pizza Hut USA has released limited-edition high-top sneakers that allow users to order pizza wherever…
Are your customers Millennials or just highly evolved?
Anjali Lai explores the nuanced picture of consumers beyond traditional demographic categories such as generation.…
How brands are experimenting with wearables
5 New Marketing Trends Brought to Us Via Wearables: 2017 Edition In an increasingly technological…
It’s time to take social media seriously – and that means paying higher salaries
At The Drum’s Predictions Breakfast, I was interested to hear how 2017 is going to…
SocialWall aims to be a smarter way for brands to display social media mentions
Born out of technology designed to help price a musician or band’s live performance, based…