The Best And Worst Branding Of 2016
We revisit the highs, the lows, the most-Tweeted about. Here are our picks for the…
Browsing: Brands
How retail apps can improve user engagement and retention
Application user acquisition is a sizable investment for mobile marketing teams, and that makes retention…
Coffee Wars: Can Revamped McCafé Beat Starbucks?
Just days after Starbucks CEO Howard Schultz announced a leadership shakeup at the world’s biggest coffee chain, McDonald’s says…
Global Digital Ad Sales Will Top TV In 2017, Magna Forecast Predicts
Global digital advertising is expected to top TV in 2017 for the first time, according…
Samsung Beats Apple In The Supreme Court—Here’s What It Means For Design
The Supreme Court sided with Samsung in its ongoing legal clash with Apple. Design patents…
Dunkin’ Donuts, Wendy’s and other brands sound off on what works in live streaming
Live video has emerged as an important tool in the marketer’s arsenal. With streaming video…
The state of influencer marketing in 5 charts
“Influencer” marketing — essentially hiring people with large social media followings to tout a given brand…
While We Weren’t Looking, Snapchat Revolutionized Social Networks
Snap Inc., the parent company of the popular photo-messaging and storytelling app Snapchat, is having…
‘All the different bits of tech’: Brands still struggle proving content marketing ROI
At Digiday’s WTF is Content Marketing event this week in London, top European marketing executives came…
What Made a Logo Great
Discussion about the purpose of a logo, and what makes one great, has shifted from…