What The World’s Biggest Brands Would Look Like As Weapons
Facebook, McDonald’s, Google, and more look surprisingly at home branding nukes and ICBMs. From below,…
Browsing: Brands
Valuing mobile marketing in an age of ad blocking
After much talk about it over the last few years, the use of big data…
Trump’s Win Has Big Potential Impact on Marketers, Corona to AT&T
While much of the world grappled to understand the implications of Donald Trump’s unexpected election…
The Upside to Being a Designer Outside of New York City
Sure, design firms may dominate big cities. But people with innovative creative ideas and the…
Four Ways to Market to Millennials (Without Underestimating or Patronizing Them)
We Millennials are widely regarded as the least proactive and most vacuous generation. So, most…
The Future Of Gaming? It Might Be In Your Local Bar
Can technology make an experience more social instead of less so? Edwin Schlossberg’s devoted his…
The New Moment of Truth: Beyond the Buy Button
With pervasive mobile devices and always-on connectivity, today’s customers dance effortlessly between the digital and…
The Most Shared Brand Blog Posts: Length, Language, and Title Trends
Relatively long and fairly complex—though not overly difficult—blog posts by brands garner the most social…
A Guide to Contextual Marketing
In his seminal blog post about social media marketing, Neil Patel writes that “social media…
Big Data is giving us too many ‘Spray and Pray’ solutions
Brands too often try to speak to everyone, creating 500 versions of creative and letting…