Branding Once Meant Logos. Today, It Means AI
An exhibit about branding traces its millennia-old history and points to its ominous future. When…
Browsing: Brands
CEO To-Do List: Talent Search, Content Management, Cope With Pace Of Change
Talent, adapting to the pace of change and managing content flow across multiple platforms are…
5 Brands That Are Crushing the Twitter Marketing Game in 2016
Over the past few years, we’ve seen excitement build around shiny new social platforms such…
The case for reward-based advertising
Your ads are not as great as you think they are. Every day, consumers are…
Balancing on-demand services while maintaining luxury status is vital
Luxury retailers and brands are having trouble keeping up with millennials’ demand for instant-gratification brought…
4 Ways to Build Trust and Influence on LinkedIn
Do you want to grow your LinkedIn network? Interested in practical, scalable ways to establish…
“Showrooming” startup helps companies connect with customers
Nest vets eye ‘showrooming’ with startup It’s the bane of modern retailers’ existence: Customers who…
Pinnable Pinterest Strategies for Every Website
With its $11 billion valuation and roughly110 million monthly active users (MAUs), Pinterest is very…
Twitter expands advertising options
Twitter finally lets everyone create their own “Moments” Finally, finally, Twitter has rolled out a version…
What marketers can learn from governments on social
Columnist Chris Kerns takes a look at top government agency social accounts on Facebook, Twitter,…