Authenticity’s Paradox: If You Flaunt It, You Lose It
A professor discusses his decades of research into the origins, advantages, perils, and future of…
Browsing: Brands
The Data Dilemma
Using big data to tailor ads can backfire with customers. The more spot-on the ad,…
Six ‘what ifs’ that could transform your digital agency
As entrepreneurs we need to step back from day-to-day operations. We need to explore what…
Calling the shots: Branding winners and losers at the Rio Olympics
The Rio Olympics have come to an end after weeks of organizational challenges, health-related concerns,…
10 Things You Need to Learn From Apple’s Marketing
You’ve never seen Apple engage in a price war, have you? Find out why. Steve…
Brand experience drives up loyalty
LONDON: Brands can increase customer loyalty while also boosting the likelihood of repeat business and…
Luxury brands and retailers must get discounts and promotions right
Perception is king and, as most luxury retailers know, success is dependent on how a…
Travel Brands Are Spending More to Advertise on Social Media
Many travel brands are loading their social media channels with user-generated content and influencers to…
Why the Conversational Power of Podcasting Is the Future of Advertising
Medium’s simplicity drives engagement It’s been fascinating for me to observe how marketers and content…
The Three Rs That E-Commerce Marketers Should Master
We are all familiar with the 3 Rs from elementary school: reading, ‘riting and ‘rithmetic.…