What Keeps a CMO Up at Night
As CMO of a fast-paced technology company with a half billion in revenue that is…
Browsing: Brands
What Motivates Consumers to Click on Mobile Ads?
Different generations engage with mobile advertisements in very different ways, according to recent research from Nielsen.…
Want to Build a Strong Brand? Get Messaging Right. Here’s How…
Messaging—or verbal branding—is as essential to bringing your brand to life as your organization’s name,…
Influencer marketing brings relationship building into digital age
The traditional luxury branding model is being challenged as consumers crave transparency and opportunities for…
How brands should measure ad engagement levels
App marketing used to be all about scale: getting as many users into an application…
The Large Untapped Opportunity With Pinterest
Whether it is pinning a desired wedding dress or ideas for decorating a new home,…
Programmatic branding a missed opportunity as open exchanges subside: Forrester
Marketers need to make branding a strategic priority in their programmatic buying programs to address…
7 Books Every Marketer Should Read Before Selling Anything
I’m the first to admit I don’t know everything about marketing. As a 23-year-old, I’d…
To Get More Out of Social Media, Think Like an Anthropologist
There is something marketing managers seem to forget about the internet: it was made for…
Why Use Dynamic and Social Media Advertising in Tandem?
How do marketers reach their consumers in today’s somewhat cluttered digital landscape? The answer is…