YouTube earns kids’ love, says brands survey
A new study has determined something most astute parents are already hip to: YouTube is…
Browsing: Brands
Savings worth waiting for: GITEX Shopper promises mega consumer electronics bonanza for October show
Latest tech products, leading brands and top power retailers return to Middle East’s largest consumer…
How to Find Your Most Valuable Customers
Leading companies have always understood the importance of delighting their customers. But not all customers…
‘Insta-Communities’ Change The Rules For Marketers
What constitutes a community has fundamentally shifted in the Instagram era. In our visually-driven social…
Strong followings on Instagram produces brands’ seamless transition to Stories
Barneys New York, Selfridges and Fortnum & Mason are a few of the brands quick…
Why social media users unfollow brands
Too Many Promotional Brand Posts Drive Users Away (Report) Without an audience, a business’ social…
The Ad Industry’s Focus on Fraud Has Intensified
Ad fraud has expanded to include diverse and sophisticated methods of deception that now affect…
4 Retailers Turning Heads on Social Media with Video Ads
As ecommerce and omnichannel retail advertisers look to stay ahead of their competitors, they’re increasingly…
The stumbling blocks to marrying programmatic buying and native ads
The shift to native ads that more closely resemble site content has proven effective for publishers,…
How chatbots will help mobile marketers
Since 2014, there have been more mobile devices in the world than desktop computers, and…