What your brand can learn from Jeff Bezos and Pokemon Go
Pokemon Go is the phenomenon in gaming this year – all you have to do…
Browsing: Brands
Instagram’s direct-response ads haven’t totally clicked with advertisers
Instagram’s direct response efforts have had to endure perception problems, last-click limitations and the shadow…
Brand Names: The Do’s
What’s in a Name? 5 Things to Consider Before Naming Your Company OK, that’s a…
Hotel brands see benefits in direct booking
Hotel CEOs Think Their Direct Booking Pushes Position Them for Long-Term Gain Skift Take The…
Boys will be boys or will they…
Boys’ body image affected by advertising, study finds This has prompted suggestions that the industry…
The Future Of Retailing: The Technology Revolution Is Now
I believe that retailing is undergoing a revolutionary change. Merchants are no longer the driving…
The Rocket Science of Social Media Marketing
At NASA, one of the world’s leading space associations, social media marketing and rocket science…
3 digital marketing trends the customer-centric CMO must prepare for now
Rather than fearing the rapid changes afoot in digital marketing, columnist Mike Sands urges you…
How will the Internet change political advertising?
Go onto the Instagram accounts of Hillary Clinton or Donald Trump and check out the…
Move over, phones. Cars are becoming the new mobile target for marketers.
Step by step, your car is turning into a behaviorally profiled marketing destination. You’re already…