Getting your brand ready for augmented reality
Creative technologist and Asia-Pacific head of AR provider Zappar reveals why brands need to start…
Browsing: Brands
How Teens Actually Feel About Social Media Ads
It turns out they don’t hate all of them Kaci Owens, a 16-year-old high school…
Why Brands Are Building Their Own ‘Museums’ Where Immersion Is the Price of Entry
Cheetos, Hulu, Land O’Lakes have set up exhibits Cheesebraham Lincoln. Locheese Monster. Statue of Libercheese.…
The programmatic-creative divide persists
If programmatic is from Mars, creative is from Venus. Despite the rise of programmatic advertising…
Push not tear the envelope
Adam Grant’s advice for presenting an original idea Have a groundbreaking idea that you want…
How to Build Your Social Brand: Lessons from Lego
Lego is a storied brand. You probably played with Legos as a child, and now,…
Brands need to find a strong and authentic voice
CMO interview: Fox Sports head of marketing on driving your social brand The sports and…
5 Branding Mistakes No Startup Can Afford to Make
Mistakes are common in the business world. After all, failure often teaches us more about…
Top 5 brand moments from last week
Artistic collaborations presented opportunities to tell familiar stories in a new medium and with a…
Daymond John’s 5 Best Tactics for Marketing a New Product
So you’ve identified a gap in the market, figured out how to fill it, and…