How to Build a High-Converting Marketing Funnel [Infographic]
Follow these seven steps to consistently attract and convert more customers by building an automated…
Browsing: Brands
Why You Need to Start Video Marketing Now
Have you incorporated video into your marketing strategy? If not, it’s time you should. A…
Successful celebrity-fronted campaigns contingent on brands’ social prowess
Although the definition of what constitutes a celebrity has evolved with the advancement of social…
The lost art of saying “I don’t know”
The “Leave” vote prevailing in the UK’s Brexit referendum was big news. It was fascinating…
Why audience segments are the new currency in mobile advertising
In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast…
Agencies: Going under the scanner
More Agency Reviews Expected This Year, Study Finds The relationship between advertisers and their agencies…
Where Marketing Ends, Branding Begins
So you’ve got a business and you’re ready to push your branding efforts online. The…
PR and media in rapid mobile-powered transition
The global public relations industry, while growing, is teetering on the precipice of decline: growth slowed…
How advertising will be changed by telecoms
Telecoms open shop on Madison Avenue, but will brands buy? Many companies have transformed and realigned…
How Thinking Like Your Customer Can Help Improve Your Email Marketing
Customers are bombarded with tons of email marketing messages each day but only respond to…