Why social brands need custom content strategies
Sebastian Quinn on leading a social media engagement strategy at Hard Rock International Your business…
Browsing: Brands
Questions, hashtags drive Instagram engagement
#nofilter: How big brands use Instagram, in five charts The world’s biggest brands are gung-ho…
Non-Sponsors Dominate Olympics Marketing
Olympics marketing campaigns got an early start — but mostly among non-sponsors, according to marketing…
Inside the rapidly changing world of Television
The Future of Television: Where the US Industry Is Heading The digital disruption of the…
5 INFLUENCER MARKETING TRENDS THAT ARE CHANGING THE GAME
By Danielle Wiley and Allison Talamantez There are many tried and true strategies when it…
Going viral becomes cool again!
WHY IT’S OKAY TO SAY “VIRAL” AGAIN “How are we going to make it go…
Visual Web is the future of digital
At first, the Internet was a source of information offering unprecedented accessibility, depth and breadth.…
TYPEcasting the brand!
Type Is The Most Important Element Of Your Company’s Brand “Type is your brand,” says…
Marketers Step Up Collaboration with Agency Partners
More complex digital campaigns encourage growing reliance on agency partners Marketers have long relied on…
Attribution Matters: Demystifying Social ROI in B2B Marketing
As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your…