Advertisers look to entice, not interrupt, consumers
Advertisers Try New Tactics to Break Through to Consumers Harry Li, a 26-year-old Atlanta native,…
Browsing: Brands
How brands are getting serious about dads
#DadsAre Different: Have Brands Caught On? Rolling up on Father’s Day weekend, there’s no denying…
How should brands respond when an ambassador makes headlines?
Christian Dior, Tag Heuer and Lancôme have all recently found themselves involved with celebrities that…
Selling Luxury: How High-end Brands Are Embracing the Internet
Online shoppers won’t find a price list or an “add to cart” button when they…
Brandspeak: Building Brand Affinity Through Intent-Based Marketing
Marketers are laser-focused on connecting with potential customers at critical decision-making moments. The trouble is,…
Autoplay is everywhere, but not all advertisers are buying
Autoplay is everywhere, thanks (or not) to platforms and publishers pushing them onto people’s screens.…
20 Things You May Not Know About Being a Copywriter
A TYPICAL DAY IN THE LIFE OF A COPYWRITER? FORGET IT. ONE DAY YOU’RE A…
Programming the marketing mind for programmatic
Marketers ‘need to lose their fear’ to better understand programmatic advertising says Shazam’s chief revenue…
The big spurt in e-sports marketing
Perpetually on the hunt for young men, brands are betting on eSports This past week,…
How well do travel & leisure brands use social media?
Why and how do users of travel and leisure (T&L) products interact on social media?…