No need to Tom Tom: Doing good is doing great for brands!
How This Company Makes Money While Making a Difference In The Business of Good, serial and…
Browsing: Brands
How to use Brand Citizenship to improve customer engagement
In a social world, building a brand and cultivating loyalty is all about managing engagement.…
Brands struggling with the “for her” marketing approach
The end of ‘shrink it and pink it’: A history of advertisers missing the mark…
Marketing Is Dead. Long Live Marketing
Marketing as we know it has changed. Today, it’s the consumer who’s in control. To…
A calculated risk: Why ad agencies are making social-justice documentaries
Alfred Lomas was once among the most notoriously dangerous men in L.A. But in “License…
Where do the biggest brands spend their marketing dollars?
Different retailers have different priorities when it comes to their marketing budgets, but the most…
Brands moving away from mass-marketing approach
‘Just-in-Time,’ Vs. Mass Marketing, Delivers Higher Marketing ROI “Just-in-time” marketing can deliver a higher return…
Why brands need to tune into the foodie generation
4 Reasons Why Food Is Exploding as the Perfect Marketing Medium Food is inherently nostalgic.…
9 Tips for Creating an Awesome Brand
When creating your brand, it’s imperative that you think about everything from your logo to…
Brands reduce in-house digital investment, turn to agencies
Digital Budgets Rising As Fewer Clients Plan In-House Ad Capabilities Despite a growing disconnect between…