Branding October 29, 2016 0 How brands are cashing in on politics October surprise: When brands enter the political discussion Over the past few months, it’s grown…
Marketing August 15, 2016 0 Hotel brands see benefits in direct booking Hotel CEOs Think Their Direct Booking Pushes Position Them for Long-Term Gain Skift Take The…
Branding July 20, 2016 0 How will Burberry’s changing leadership impact the brand? British fashion label Burberry’s terminated experiment of having Christopher Bailey serving as both chief creative…
Marketing July 16, 2016 0 The lost art of saying “I don’t know” The “Leave” vote prevailing in the UK’s Brexit referendum was big news. It was fascinating…