Overcoming the barriers to creativity
Client-side marketers recognise the power of creativity to deliver more effective marketing, but many find…
Browsing: Brief
The Creative Apocalypse: Preparing your Client
The Creative Apocalypse: Preparing your Client! There is great, there is good and there is…
From zero to seven figures: Five lessons from building a digital transformation business in an agency
Happy Marketer’s Srotoswini Roy distils the five key lessons learnt in building a digital transformation…
‘I have to fight to do my job’: Confessions of a copywriter
Copywriters used to be central to how an agency worked, but the rise of project…
When the brief gives you grief
If you’re involved in creativity service provision, then you’re probably as relaxed as a bee…
7 Email Etiquette Strategies That Will Win You Clients for Life
Don’t just fire off emails. Take time to craft each one. Most of us are…