Successful celebrity-fronted campaigns contingent on brands’ social prowess
Although the definition of what constitutes a celebrity has evolved with the advancement of social…
Browsing: Burberry
Top 10 brand social videos of Q2
The second quarter of 2016 saw video advertising advance as native content began to formally…
Luxury brands tryst with Digital!
How Carolina Herrera’s embracing digital experiments The fashion world is circling Snapchat. Witness designer Carolina…
Luxury brands have a compelling value proposition
Chanel, Hermès rank as top brands worth premium pricing: survey The popularity of a widely…
James Bond Product Placement
The Definitive Timeline Of Brands In James Bond Movies
Top 10 luxury advertising efforts of 2015
For luxury houses, positioning is essential, and many brand marketers used advertising campaigns to ensure…
Fashion brands still struggling with sustainability practices
The fashion sector is the second largest polluter in the world after the oil industry, according to…