Ad Agencies Are Breaking Down Programmatic Silos
Buyers are unifying their sales teams edia companies are eliminating the silos between their direct and automated…
Browsing: Buzzfeed
How brands are using Instagram’s new long-form video feature, IGTV
The launch of Instagram’s IGTV has brought out the early adopter marketers. Companies like Chipotle,…
HOW SOCIAL MEDIA BECAME A PINK COLLAR JOB
COMPANIES HIRING FOR technical positions often slip language into their job postings that appeals to men. They say…
The merging of advertising and entertainment has led to talent shortfall
As spending on branded content has grown, agencies, publishers and brands are increasingly searching for…
The Rise of the Story Format on Social Media [Infographic]
By now we know that marketers are often storytellers, finding success in connecting with customers and prospects rather…
A Million People Are Freaking Out Over Snapchat’s Redesign
Snapchat’s redesign has not gone over well–with regular users or influencers. Will this one blow…
We actually like 280-character tweets, it turns out
New data from app maker and analysis firm SocialFlow shows people are responding well to…
In Pursuit of the Perfect Headline: What’s the Secret to Making Your Audience Click?
What is the secret to an engaging headline? Everyone has an opinion… but what does…
Snapchat Is Adding Manual Controls for Advertisers Concerned About Brand Safety
Buyers can limit which content categories ads appear in YouTube, Twitter and Facebook aren’t the only platforms grappling…
25 BRANDS THAT MATTER NOW
THE COMPANIES THAT CONSUMERS LOVE TO LOVE BECAUSE THEY STAND FOR SOMETHING MORE THAN MERELY…