Gwyneth Paltrow’s Goop Just Got Slammed For Deceptive Advertising
The group Truth in Advertising is asking California regulators to investigate Gwyneth Paltrow’s wellness empire…
Browsing: Buzzfeed
Building a profitable messaging brand!
Secret Confessions Can Make Money, Message App Whisper Contends A few hours after learning a…
How video storytelling and mobile have transformed Shell’s corporate marketing
Shell’s global corporate marketing has shifted entirely from one dominated by traditional media (i.e. TV…
Why brands are collaborating on consumer experiences
Brand Partnering Can Be Powerful If It’s The Real Deal Embracing the uncomfortable has become…
How brands and publishers are using Facebook Messenger this holiday season
For retailers looking to differentiate themselves from the pack during the holidays, Facebook Messenger shops…
Google Pitches Survey Tool to Measure Effectiveness of Advertising, Branded Content
Updated analytics product will help marketers and publishers target surveys to specific users Google wants…
Why you can now quit your job to make Snapchat videos
SANTA MONICA, Calif. — With the solemnity of a priest, Tastemade programming chief Oren Katzeff…
The future of digital video: short, branded content on social platforms
Digital video distribution keeps evolving and marketers predict an increase of budget for video advertising. What else should…
How KFC gets the media to do their marketing for them
Last week KFC released a chicken-scented sunscreen, which “sold out” in three hours. You’ll no doubt…
3 Cost-Effective Ways to Increase Brand Awareness
What’s your business’s biggest problem? It’s not money. It’s not your pricing. And it’s definitely…