INDIVIDUALIZED VIDEO ADS PROMISE UNPRECEDENTED CONNECTIONS—BUT HURDLES REMAIN
Achieving granular reactions is the goal, but the tech isn’t yet up to the task…
Browsing: Cadillac
Brands targeted women, movie fans for Oscars
Madison Avenue Goes to the Movies to Keep Oscar Viewers From Skipping Ads People who…
How car subscription app Fair wants to disrupt the market for car loans using subscriptions
Fair, which is two-year old startup where you choose a used vehicle, get approved and…
Marketing to Digital Natives: How Brand Loyalty Is Changing
Brand loyalty used to be something companies could rely on to grow and retain their…
Major Brands Get Hip To Haptics
A recent video ad for Arby’s showed pro golfer Andrew “Beef” Johnson on the green…
Luxury’s idle approach to digital rooted in perfectionism, not unwillingness to change
NEW YORK — According to Boston Consulting Group, six out of 10 luxury goods sales are…
Driving up the brand customer experience
Next month, Cadillac will be opening the public part of its year-old global headquarters in New York:…