The evolution of the virtual influencer: no longer just a trend
As CGI technologies cheapen and influencer marketing budgets increase, Madeleine Mak, a client development executive…
Browsing: Calvin Klein
Calvin Klein Says Sayonara to Print Ads
Calvin Klein will exit print in February and focus on a digital-first media strategy. So…
10 audio marketing trends for 2018
Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli,…
How to Use Social Media Activism to Build Your Brand
Today’s businesses need to have a positive impact on society In the 90s, name brands…
Luxury brands have a compelling value proposition
Chanel, Hermès rank as top brands worth premium pricing: survey The popularity of a widely…
Ad Agency Swears Off Crafting Ads That Objectify Women
Video created by ad executive Madonna Badger to honor her daughters A 2½ minute video…