Marketing in the Metaverse: challenges and opportunities
The metaverse is coming, but when it comes to marketing in this ‘brave new virtual…
Browsing: Cambridge Analytica
Targeted ads aren’t just annoying, they can be harmful. Here’s how to fight back
Online targeted advertising divides and isolates us. It’s time to restore the role of consumers…
Why Don’t We Just Ban Targeted Advertising?
From protecting privacy to saving the free press, it may be the single best way…
Privacy, marketer risk, and the reform of adtech
The current state of adtech is putting brands at risk by placing ads next to…
Why experience strategists are the new brand custodians
Customer experience is now a vital consideration for strategists. Stephen Whiteside, WARC’s managing editor/reports and news,…
The Top 10 Events That Shaped – And Rocked – The Digital Ad Industry Over The Past Decade
The programmatic ecosystem spent the last 10 years in a state of hyper growth, and…
The New Era of Marketing Strategy
Marketing has been a story of eras: from mass marketing to the direct marketing era…
FACEBOOK’S NEW ‘DATING’ FEATURE COULD CRUSH APPS LIKE TINDER
AT F8, FACEBOOK’S annual developer conference, Mark Zuckerberg announced a new dating service, simply called “Dating,” that will…
Trends in Digital Marketing 2019
With another year gone, head full of New Year’s resolutions, coming back to work you…
The people who get how Facebook works are also the most likely to leave it
44% of people aged 18 to 29 said they deleted the Facebook app from their…