brand fatigue and brand consistency
There’s an adage that “Marketers get tired of their advertising before consumers do.” The same…
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brand fatigue and brand consistency
There’s an adage that “Marketers get tired of their advertising before consumers do.” The same…
Three lessons from the most effective campaigns
The COVID-19 pandemic has seen brands attempt to shift emphasis from simply selling a product…
‘Boundless by Sony’ digital brand campaign spotlights trendsetting creators
Sony has unleashed a new digital brand campaign on social media to showcase how film, music…
How Do Clients Find Your Advertising Agency? Think List.
I just reread this 2018 post and I laughed when I realized that I had…
Chipotle CMO Chris Brandt on Telling the Company’s Story as It Makes Its Comeback
After several years of food safety challenges, Chipotle Mexican Grill had to rebuild its brand.…
Joe Biden’s Simple but Pricey Facebook Ad Strategy: Target the Olds
Over 82 percent of the ads his campaign has purchased have been seen by voters…
What happens when a marketing campaign is too successful?
New car, new market, new audience – when Volvo’s campaign was too successful How Volvo…
Clooney’s ‘Quest’: 5 Questions With Nespresso CEO Guillaume Le Cunff
George Clooney is back with Nespresso in his first worldwide campaign. “The Quest” find Clooney suited…
Nike Made $6 Billion From That Colin Kaepernick Ad. Here’s What All Brands Can Learn.
Taking a big risk sometimes leads to a big reward. If we could go back…