How to Create a Customer Journey Map to Optimize Your Campaigns
Remember the early days of getting directions online? You’d go to a site like MapQuest,…
Browsing: Campaigns
NEW RESEARCH UNCOVERS BIGGEST DIFFERENTIATOR OF EFFECTIVE MARKETING: BRAVERY
In study of 6,000 campaigns, those that skimped on courage performed considerably less-well than those…
Look back, move forward – how you can win with lifetime value this year
For many, the start of the year is a fresh start. The holidays are behind…
Brands are hiring specialists to run Amazon campaigns
Advertisers want to take management of their Amazon ad campaigns in-house, and they’re looking to…
As ad dollars move to branded content, the RFP hasn’t kept pace
Publishers are relying on branded content revenue to diversify away from display ads, but among…
Looking for Ways to Improve Your Customer Engagement on Social Media? Here are 8.
First rule? Always be posting. Second: Be timely. And six more. If you have experience…
LEGO logic rocks marketing automation
Overwhelmed by the big picture when tackling marketing automation? Contributor Mary Wallace explains how a…
A Blueprint for Hit Marketing Campaigns: Collaboration [Infographic]
A successful marketing campaign can rarely be attributed to just one person. It takes a…
Micro-Influencers Are More Effective With Marketing Campaigns Than Highly Popular Accounts
HelloSociety says engagement rates are 60% higher An influencer with a smaller but more loyal following…
Hey, Agencies: Marketers Are Pretty Clear About What They Want
In the movie “What Women Want,” Mel Gibson plays an ad executive who, after a…