Why bold creative work needs ‘gut data’
While generative AI may help provide immediate ideas for challenger brands and their agencies, it’s…
Browsing: Cannes
Industry Forum: Do advertising awards equate to brand success?
We asked: Do advertising awards equate to brand success? Ali Aboukhreibe Director of strategy, Boopin…
THE SERIOUS CASE FOR HUMOR
Advertising, an industry that has always taken pride in making the audience smile, is increasingly…
How brands are leveraging long-form storytelling
Storytelling is a delicate and meaningful art form that has the power to position a…
Cannes Briefing: The unanswered questions of Cannes
Cannes is in the home stretch. Expect to hear scratchy voices, glassy eyes and possibly…
Fearless marketing: A closer look at the iconic statue and what’s next
“Fearless Girl” became an icon overnight — expressing volumes without saying a single word, going…
Mark Ritson: How ‘influencers’ made my arse a work of art
Influencer marketing suffers not just from the problems of fake followers and viewability, but from…
The Top Advertising Business Questions for 2018
And the executives to watch for the answers It was a big year for advertising…
Pinterest Wants to Show Advertisers It Can Run With the Big Dogs
At the recent advertising conference in Cannes, France, Pinterest announced its presence with zeal and whimsy. Up…
Burger King Crowned Cannes Lions Creative Marketer of the Year
The Cannes Lions International Festival of Creativity on Thursday named Burger King as the Creative…