MARKETERS’ BIGGEST CONCERNS HEADING INTO 2023
The economy leads the list, but growth, marketing spending, sustainability, DE&I and measurement also loom…
Browsing: Cannes Lions
Lessons from Cannes Lions: Making the case for creative effectiveness
Growth, measurement, sustainability and cultural relevance were the key talking points driving the creative effectiveness…
Why sustainability is the industry’s greatest creative brief
Adland has driven demand for products and services the world for decades but now it’s…
Five key priorities for delivering effective advertising
WARC today releases ‘Anatomy of Effectiveness: 2022 Edition’, a white paper giving brand marketers, advertising…
Moments That Moved The World Dream Crazy
Take a deeper look at the real stories and key moments that led to Lion-winning…
How Carrefour beat the ‘big bad wolf’ syndrome
Carrefour, the French supermarket chain, successfully demonstrated how large brands – often depicted as the…
COVID-19 Conversations: Michelle Peluso, Chief Marketing Officer of IBM
Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer of IBM, and a…
‘Q2 will be a blood bath’: Sir Martin Sorrell on Cannes, M&A and the Covid-19 bounceback
Sir Martin Sorrell, executive chairman of S4 Capital, has predicted that the second quarter of…
Are we seeing a pivot back to brand?
It appears that brand building is back, after years of digitally-enabled performance work drawing the…
Location data is improving OOH ads in starkly different ways
Unless you point out the occasional, super-leafy tree canopying all things around it, there are…