The CMO of the future
Though the CMO is a powerful position in the business, it requires constant adaptation to…
Browsing: Cannes Lions
The Jeff Goldblum guide to getting someone’s attention
At Cannes Lions, the ‘Jurassic World’ and ‘Thor: Ragnorok’ star shares his approach to commercial…
Cannes Briefing: The unanswered questions of Cannes
Cannes is in the home stretch. Expect to hear scratchy voices, glassy eyes and possibly…
‘Welcome to #Hustletown’: How hustle culture took over advertising
A young agency planner recently started a new job. As part of her “welcome kit,”…
Next-Level Marketing Lessons From Kendrick Lamar
Here’s how to build your brand like the iconic hip-hop star. He’s won 119 awards from…
How to be Human: Advertising and the Humanistic Approach
“It’s something that seems surprisingly tricky (in advertising) to be human,” proclaims Samuel Akesson, the…
Cannes Lions 2016: DDB’s Wendy Clark on Creativity and Diversity
Wendy Clark has been President and CEO, DDB North America for just a few months…
Cannes Lion of St. Mark award winner Piyush Pandey: ‘India has enough richness and energy to make an impact around the world’
The Cannes Lions International Festival of Creativity will honor brothers Piyush Pandey (executive chairman and…
Lessons From the Cannes Lions: The Creative Data Category
What’s the state of data-driven creative, and how can marketers improve their efforts to drive…
The Hot Topics Interview Mastercard’s CMO
Mastercard’s global chief marketing and communications officer, Raja Rajamannar, explains why the brand has shifted…