Embrace the Backlash, and Behave Like Your Brand: How to Really Activate Brand ‘Purpose’
One of the biggest marketing themes and talking points of 2017 has been about driving purpose.…
Browsing: Cannes Lions
Burger King Crowned Cannes Lions Creative Marketer of the Year
The Cannes Lions International Festival of Creativity on Thursday named Burger King as the Creative…
Marketing now part-art, part-science
Cannes Lions’ Festival of Creativity last week attracted the great and good of advertising and…
How to win a Cannes Lion: Using social analytics to create award-winning campaigns
What does it take to win a prestigious marketing award like a Cannes Lion? The…