A Letter to the Industry: Why Advertising Matters
And how to save it with creative technology Dear advertising industry—clients, potential clients, partners, collaborators,…
Browsing: Capitalism
‘I Didn’t Want to Be a Businessman’: Patagonia’s Founder Just Gave Away His $3 Billion Company
In an unprecedented move, Yvon Chouinard will transfer ownership of Patagonia to a trust and…
Doing Capitalism Differently — One Backpack at a Time
Davis Smith, founder of sustainable outdoor gear brand Cotopaxi, thinks of protecting the environment as table…
‘Making Money Moral’: How New Collaborations Are Changing Capitalism
In Making Money Moral: How a New Wave of Visionaries Is Linking Purpose and Profit, authors…
The New New Rules of Business: Fast Company’s Advice for the Next 25 Years
“Something is happening, and it affects us all. A global revolution is changing business and…
How brands pitch the feminist voice: Corporate hijack or a revolutionary step for women?
The gender divide story in India is not new but Neeta Dsouza argues that there’s…
Brands: Avoid the ’Hero Trap’ and Close the Intention-Action Gap
Internationally recognised speaker and author Thomas Kolster, also known as Mr. Goodvertising, takes a hatchet…
‘Green Swans’ Will Kill Some Brands, Boost Others
Green Swans also take the world by surprise — because of their exponential character, and…
Game, Seth & Match!
Seth Godin: The Psychology of Success He’s been branded as a maven, a legend of…