5 marketing experts share their 2022 trends
What does 2022 hold for marketing? While we don’t have a crystal ball, SmartBrief did…
Browsing: Cause Marketing
How ‘citizenship’ shapes P&G’s brand strategies
Procter & Gamble, the consumer-packaged goods manufacturer, is drawing on the concept of “citizenship” to…
How to think about content creation and personal branding
Even under the best of circumstances, the journey to becoming a fully fledged content creator…
Three lessons from the most effective campaigns
The COVID-19 pandemic has seen brands attempt to shift emphasis from simply selling a product…
Cause marketing? Go easy on the guilt-tripping
Cause marketing can be a powerful way for brands to get involved in sustainability-related issues…
After Pepsi’s Kendall Jenner debacle, social issue-oriented advertising loses luster
In January, Expedia debuted a spot to show the importance of broadening one’s worldview. It featured a…