Marketing August 7, 2017 0 What influencer strategy is right for your brand? Influencers Are Like Rocket Launchers for Your Brand Good influencers act fast, are highly visible…
Digital & Social December 24, 2016 0 Snapchat Plays Hard to Get With Celebrities and Influencers The musician Jay Sean has visited the headquarters of YouTube, Facebook and Twitter. Instagram has…
Branding July 16, 2016 0 Successful celebrity-fronted campaigns contingent on brands’ social prowess Although the definition of what constitutes a celebrity has evolved with the advancement of social…
Branding June 20, 2016 0 How should brands respond when an ambassador makes headlines? Christian Dior, Tag Heuer and Lancôme have all recently found themselves involved with celebrities that…