THE TOP 5 CELEBRITY BRAND COLLABS YOU NEED TO KNOW ABOUT RIGHT NOW
Ad Age’s ranking of the hottest celebrity marketing moves of the past month This month:…
Browsing: Celebrity Branding
How brand ‘personalities’ can impact sponsorship ROI
Sports fans categorise brands as having different “personalities”, and understanding these perceptions can help marketers…
Are brands staying away from celebrities courting controversy?
With actor Deepika Padukone and her colleagues Sara Ali Khan, Shraddha Kapoor and Rakul Preet…
Even Wall Street Couldn’t Protect Toms Shoes From Retail’s Storm
Bain Capital bought a 50 percent stake in the hip shoemaker, hoping to build on…
The Art of Old School Marketing to a New Generation
It all began with the insight that a whole generation were not tuned into great…
Successful celebrity-fronted campaigns contingent on brands’ social prowess
Although the definition of what constitutes a celebrity has evolved with the advancement of social…
Celebrity endorsements carry less sway with US consumers
Consumers Trust Non-Celeb Influencers More Influencer marketing is on the rise but some approaches are…