Ten Guidelines for Creating Opportunities in a Time of Crisis
The coronavirus crisis, which began in China in late 2019 but emerged as a full-blown…
Browsing: CEO
Chipotle’s CMO on how the brand quickly pivoted in response to coronavirus
Chris Brandt explains how the QSR changed its entire marketing plan in the past month,…
‘You have no excuse why you can’t work’: Agency employees grapple with burnout
It’s been a rough few weeks for an account manager at a creative agency. This…
Big brands put current campaigns on ice to generate new virus-related content
New data from the World Federation of Advertisers (WFA) reveals four out of five multinationals…
The Time Is Now for Brands to Lead with Higher Values
It’s during moments of great difficulty that our authentic selves shine through — and the…
An Advertising Agency Survival Guide
My Advertising Agency Survival Guide. 2020 Version. Tough question. Will your advertising agency survive? Here…
Nike’s four-phase COVID-19 response strategy
Nike, the sporting-goods manufacturer, is pursuing a four-stage approach as it responds to COVID-19 and…
‘We’re all in this together’? Why brands have so little to say in the pandemic
Marketers care. Not just about the crisis, but about you, too. Really. How the pandemic…
Fashion brands pivot to making face masks as coronavirus spreads
Prada, COS and Louis Vuitton are among the leading fashion brands that are retooling to manufacture surgical face masks in response…
On and Off. Two Platforms, One Objective
Mack Weldon CEO on Customer Loyalty and Creating a Captivating Offline Retail Strategy Having experienced…