Why Companies Turn To Digital Marketing To Survive COVID-19
In the coming months, businesses are going to become more reliant than ever on their digital…
Browsing: CEO
Marriott CEO Sorenson Details Crisis Contingency Plans in Emotional Address
In an emotional video message on Thursday to Marriott International employees, CEO Arne Sorenson characterized…
Beyond the cookie: What’s next for attribution?
Identity resolution and more holistic approaches to measurement are the way forward, according to 11…
How Viacom Sparked Its Digital and Cultural Transformation
In the revised and updated edition of their book Leading Successful Change: 8 Keys to Making…
TECHNOLOGY‘Robots Will Curate Our Best Futures’
Renowned New York-based futurist Faith Popcorn was in South Africa recently when she also spoke…
Why brands need to escape the inside-out perspective
Market research is often more focused on what matters to the business than what matters…
When Big Brands Fall, Big Dollars Follow
The annual crop of global brand value rankings makes me think of the board game…
Can Macy’s Save Itself?
It’s Saturday night and the bass is thumping in the cosmetics department at Macy’s in…
Why making ‘iconic moves’ sustains brands
It’s hard to build a lasting brand, harder still to make the transformative decisions that…
Netflix, the New York Times & the Evils of Advertising
In the 1970s the average U.S consumer was exposed to about 500 ads a day.…