Technology is anthropology
The interesting thing about the technology business is that, most of the time, it’s not…
Browsing: CEO
E-commerce and Consumers: Can Retailers Meet Rising Demands?
When consumers order online these days, they want what they want, and fast –whether it’s…
This is why you should have your own personal communication style
To be an effective communicator, a leader must have good emotional intelligence—and follow these few…
The Secrets of Advertising Agency Business Development
The Not So Secrets of Advertising Agency Business Development Do you think that advertising agency business development…
5 Articles From 2019 That Will Provoke Sharper Marketing In 2020
I went back through my sixty-some-odd posts on Forbes.com in 2019 and plucked out five…
Content, targeting and the new era of platforms: The Hershey Company’s CMO, Jill Baskin
In this exclusive interview for WARC’s annual Marketer’s Toolkit, Jill Baskin – Chief Marketing Officer at…
The Rise of Re-commerce: Why Everything Old Is New Again
It used to be that you bought clothes, hung them in your closet and wore…
‘Culture of venting’: How agencies manage gossip in the workplace
As he does every weekday morning, an agency executive opened up the professional networking app…
Brandless Brands Will Surge in 2020 as Consumers Prioritize Value Over Marketing
An interesting irony of today’s retail landscape is that brands have never been more and…
What Will It Take for Uber to Become Profitable?
Uber has to fix its business model to make it profitable in a sustainable way,…