Consumers demand more brand ethics worldwide, study shows
The WE Communications survey includes insights from 27,000 global participants. Innovation meets ethics. This year…
Browsing: CEO
Is an Apology an Effective Marketing Campaign?
We know we messed up. Please, let’s not dwell on it. It’s a new day,…
Compete with yourself and other tips for leaders from Alibaba CEO Daniel Zhang
Running the world’s largest retail commerce company in a very dynamic market comes with its…
Does Your Company Need a Chief Storyteller?
From a hobby blogger to the head of storytelling at Microsoft, Steve Clayton charts his…
Why Every Business Will Soon Be a Subscription Business
Everything you purchase — from transportation to entertainment to groceries — will soon come with…
Personalisation promises – are brands biting off more than they can chew?
It’s a fine line between curated and creepy when it comes to crafting CX. According…
Hamdi Ulukaya of Chobani Talks Greek Yogurt and the American Dream
A Turkish immigrant of Kurdish descent, Mr. Ulukaya brought Greek yogurt to the mainstream. Along…
53% of consumers more likely to purchase from brands that are transparent on social media
Dive Brief: Eighty-six percent of surveyed consumers think transparency from businesses is more important than…
How Data.World Wants to Unify the Data World
Most organizations today know that data has value, but they are unable to extract its…
HIT A PLATEAU? 3 THINGS THAT MIGHT BE MISSING FROM YOUR BRANDING
According to these experts, there are a few common culprits behind lackluster branding. Read on…