How a Twitter Audience of One Can Drive Business
Jack Kosakowski, CEO of the U.S. divisions of Creation Agency and SkillsLab (@JackKosakowski), argues in…
Browsing: CEO
Sara Blakely: Start Small, Think Big, Scale Fast
The CEO of Spanx explains how her hyper-observant focus led to overhauling the undergarments industry.…
Mark Ritson: How ‘influencers’ made my arse a work of art
Influencer marketing suffers not just from the problems of fake followers and viewability, but from…
The “for sale” sign gets its first major makeover in nearly 50 years
The real estate unicorn Compass, worth $2.2 billion, wants to connect front-lawn signage to the…
Is Pinterest The Search Engine Of The Future?
In 2002, then-Google CEO Eric Schmidt spoke at the Jupiter/Interactive Advertising Bureau Ad Forum. In…
Papa John’s to cut founder out from all branding
Better Ingredients. Better Pizza. Better Imagery? Papa John’s confirmed Friday that it plans to remove…
The CEO’s guide on how to avoid the seven sins of branding
With global economies blooming, many executives seek a forward-looking and aspirational perspective that can be…
Data and trust – can we find a line between benefit and Big Brother?
How much is too much when it comes to data in marketing? Can we find…
Why Is It So Hard to Create a Good Bank?
Online bank Simple thought it would win by “not sucking.” Here’s how that’s going. Most…
Long-Form Brand Films Embrace the Art of Dance to Connect With Consumers
Apple, Uniqlo and Rag & Bone use movement to spread their message In early February,…