What Factors Determine a Brand’s Value?
David Haigh, CEO of Brand Finance, gives insight into the international standard that defines how…
Browsing: CEO
A Smart Coffee Cup? It’s More Useful Than It Sounds
The Ammunition-designed mug lets you choose the exact temperature you’d like your coffee to remain…
Three Weird Customer Insights That Led To Kick-Ass Products
Nailing the right product is hard. Sometimes you have to think outside the box to…
Marketers say Snapchat is blowing past Facebook, Google and others when it comes to augmented reality ads
“Stranger Things.” Netflix 3D World Lenses, like the dancing hotdog, have further cemented Snapchat’s position as the…
Four Ways Work Will Change in the Future
At a Stanford symposium, experts discuss shifting education expectations, technology’s impact, and new worker demands.…
The Future Of Ad Agencies Might Not Be Advertising At All
R/GA chairman and CEO Bob Greenberg on how constantly re-evaluating has helped his company—which started…
Safe enough to try: An interview with Zappos CEO Tony Hsieh
Organizations are more likely to innovate and thrive when they unleash the potential of individuals…
Don’t trust investors asking how you’ll exit to Apple, says Apple CEO
If you’re a budding entrepreneur and the VC you’re pitching switches gears and asks you…
PUBLICIS GROUPE CREATES DATA-INFUSED ‘SPINE’ FOR INDIVIDUAL TARGETING
In a further push to offer clients end-to-end solutions, Publicis Groupe has created a platform…
What Budweiser, Nike teach brands about taking a stand
What Bud got right that Nike did not MavenMagnet presented exclusive data at Advertising Week on…