Top brands drive change, create unique experiences
The Anatomy of Growth: Announcing Interbrand’s 2016 Best Global Brands Interbrand today released its 2016 Best…
Browsing: CEO
Reinventing a Dot-com Era Startup for the Mobile Age
It was 1999, a year when the Backstreet Boys sat atop the Billboard charts and…
The Marketing Genius Behind Snapchat’s Name Change
When a company makes a major change to its brand or image, any number of…
How to engage consumers when they are NOT buying from you
How Two Companies Hooked Customers On Products They Rarely Use Larry Page, CEO of Alphabet,…
How to Find Your Most Valuable Customers
Leading companies have always understood the importance of delighting their customers. But not all customers…
The stumbling blocks to marrying programmatic buying and native ads
The shift to native ads that more closely resemble site content has proven effective for publishers,…
Yahoo’s Marissa Mayer on Selling a Company While Trying to Turn It Around
The CEO talks corporate motherhood, shareholders with competing priorities, and the struggle to make good…
How Teens Actually Feel About Social Media Ads
It turns out they don’t hate all of them Kaci Owens, a 16-year-old high school…
The programmatic-creative divide persists
If programmatic is from Mars, creative is from Venus. Despite the rise of programmatic advertising…
Big Banks Make a Pitch for Hearts and Minds
Often the villains in political speeches, big banks are declaring their worth. Citigroup, a sponsor…