‘Boundless by Sony’ digital brand campaign spotlights trendsetting creators
Sony has unleashed a new digital brand campaign on social media to showcase how film, music…
Browsing: CES
Mastercard takes sonic branding one step further with its first single
Mastercard has released ‘Merry Go Round’, a single by Swedish artist Nadine Randle, at CES…
Cars Integrate with Smart Homes
For many people, their two most expensive possessions are a home and a car. Now…
GOOGLE’S NEW INTERPRETER MODE TRANSLATES YOUR CONVERSATION
OVER THE PAST year Google has been making its virtual assistant, the eponymous Google Assistant, more capable of…
Tradeshow Branding Do’s and Don’ts: How to Maximize ROI and Results at Industry Events
It’s winter, the time many companies begin to ramp up for the biggest industry events…
What Is Li-Fi? The New Alternative To Wi-Fi
Li-Fi is likely to reshape the world in ways Wi-Fi didn’t, by transmitting data through…
AS CARS GO ROBO, THEIR MAKERS FIND NEW PARTNERS
HENRIK FISKER SPENT this year’s CES at Booth 3315, standing next to a deep red, curvaceous,…
A Designer’s Guide To Tech In 2017
We spoke to designers in attendance at this year’s Consumer Electronics Show about the products…
Move Over Mobile Phone: The Next Ad Frontier is the Windshield
The next frontier in digital advertising may be your car’s windshield. Automakers, technology companies and…
Sir Martin Sorrell: WPP has ‘failed’ when first-party data is not integrated and leveraged
WPP’s chief executive Sir Martin Sorrell is hoping to better unite the holding company’s $5bn…