How to Select the Best Media Monitoring Platform for Your Marketing and PR Needs
With new artificial intelligence and advanced filtering options getting better all the time, it’s never…
Browsing: CFO
Marketing spend management
CMOs need to work with their finance and procurement counterparts to understand the factors that…
When marketing lost it’s voice
Horton hears a brand – why marketing lost its voice and how to get it…
Does Your Company Need a Chief Storyteller?
From a hobby blogger to the head of storytelling at Microsoft, Steve Clayton charts his…
Agencies must be more convincing about the value of marketing
Martin Sorrell Fights Against The Rise Of Short Term-Thinking WPP’s stock is down. And the…
Three Strategic Marketing and Sales Mistakes to Avoid in 2017
The year is nearly halfway through, and you may already be feeling you’re behind in…
Sustainability the new ROI route for brands
adidas Group greenENERGY Fund Shows the ROI of Sustainability adidas is proud of being a sustainable…
How to bring innovation into the boardroom
Why innovation at established companies must start with disrupting the ageing boardroom The customers of…