‘Fauxstalgic’ branding is having a moment
Nostalgia is an effective marketing tool, but brands don’t need a long legacy to harness…
Browsing: Channel 4
The risks and rewards of humour in COVID-19
Humour hasn’t been the first option for most brands approaching their communications at this time,…
Media owners offer creative help
Media owners are offering a range of services in an attempt to keep advertisers on…
Breaking out of advertising’s zero-sum game
LONDON: Campaign effectiveness has been declining even as the levers are in place to increase…
Facing a severe trust deficit
MARK ZUCKERBERG TALKS TO WIRED ABOUT FACEBOOK’S PRIVACY PROBLEM FOR THE PAST four days, Facebook has…
Brexit’s real impact on ad industry still ‘unknown’
UK businesses trying to navigate life after Brexit remain hamstrung by the “amount of unknowns”…
Why do stars like Adele keep losing their voice?
More and more singers are cancelling big shows and turning to surgery to fix their…
Digital word of mouth is the future of advertising
We all know that we’re consuming media in a very different way from ten years…