10 Dos and Don’ts of Measuring Lifetime Value
Lifetime Value (LTV) has always been a great tool for prioritizing marketing investments. The concept…
Browsing: Chief Customer Officer
AI enabled copywriting
JP Morgan Chase has signed a five-year deal with Persado, an AI that writes advertising and communications…
When marketing lost it’s voice
Horton hears a brand – why marketing lost its voice and how to get it…