Uber Files: Will the brand pull through?
Industry experts say smart and relevant marketing can help Uber get over the controversy Just…
Browsing: chief executive
3 actionable insights with… Richard Edelman
This is the moment for action communications, says public relations legend Richard Edelman. He says…
Will Dettol’s ‘back-to-work’ ad campaign damage its brand?
Disinfectant brand’s latest ad sparked caustic reaction, but will it boost or blight the brand?…
A Strategy for Desire: Inside the brain’s brand room
How to nail applied neuroscience In a world where consumers have become accustomed to a…