HOW PHILIPS REORGANIZED 3,000 MARKETERS AMID THE PANDEMIC
CMO’s mission to restructure along customer lines, not products, was already in place, but the…
CMO’s mission to restructure along customer lines, not products, was already in place, but the…
Since computer scientist Gavin Wood coined the term “Web 3.0” nearly a decade ago, the…
Immersive Wire’s Tom Ffiske ponders whether a metaverse-related role warrants a seat in the boardroom.…
We asked: Do advertising awards equate to brand success? Ali Aboukhreibe Director of strategy, Boopin…
Ryan Reynolds co-founds nonprofit to help make creative careers accessible He’s known for his hilarious spots on…
Dunkin’, WW and IHOB: When Do Name Changes Pay Off? What’s in a name? A…
Execs with longstanding client relationships give advice on withstanding disruption With each passing year, CMO…
The CMO Council found that 80% of marketers have a limited understanding of customer lifetime…
From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends…
Cash out? How The Royal Mint plans to stay in mint for another 1,100 years…