The Time Is Now for Brands to Lead with Higher Values
It’s during moments of great difficulty that our authentic selves shine through — and the…
Browsing: Christian Dior
Did a slave make your sneaker brand? Probably, yes!
Prada, Hermes, and Louis Vuitton fared poorly on a new report about forced labor. Meanwhile…
Top 10 luxury brand mobile marketers of Q3
Now firmly established in nearly every aspect of daily life, mobile served to enhance consumers’…
Balancing on-demand services while maintaining luxury status is vital
Luxury retailers and brands are having trouble keeping up with millennials’ demand for instant-gratification brought…
Successful celebrity-fronted campaigns contingent on brands’ social prowess
Although the definition of what constitutes a celebrity has evolved with the advancement of social…
How should brands respond when an ambassador makes headlines?
Christian Dior, Tag Heuer and Lancôme have all recently found themselves involved with celebrities that…
Luxury brands have a compelling value proposition
Chanel, Hermès rank as top brands worth premium pricing: survey The popularity of a widely…