CMOs Lead Into the Light
More than half of Europe could be infected with the omicron variant in the next…
Browsing: CIO
Why Brand Salience Is The Ultimate B2B Marketing Objective
Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and…
How to implement an actionable data ethics framework
Did you know your company’s data privacy practices can be a competitive differentiator? Usually, we…
B2B Buyers Still Want the Human Touch – What’s a B2B Seller to Do?
The stakes of creating compelling customer experiences are higher than ever for B2B sellers —…
Agencies must be more convincing about the value of marketing
Martin Sorrell Fights Against The Rise Of Short Term-Thinking WPP’s stock is down. And the…