Branding November 7, 2020 0 How ‘citizenship’ shapes P&G’s brand strategies Procter & Gamble, the consumer-packaged goods manufacturer, is drawing on the concept of “citizenship” to…
Branding October 24, 2019 0 Brands need to build in ‘citizenship’, says Pritchard Brands are learning that balancing growth with doing good is a fundamental consumer expectation, according…