It’s all about selling disruption, says Ben Shenoy
Do you remember the Sinclair C5, the Apple Newton or Cheetos Lip Balm? You may…
Browsing: Clayton Christensen
Reframing Marketing. Reinventing Business.
Why Marketing Needs a 5th P… And, it’s Not Purpose! Every marketer has heard of…
It’s All About Business Model Innovation, not New Technology
New technology, no matter how transformative, is not enough to propel a business into the…
The B2B Innovation Imperative
In his excellent article titled, An Open Letter to CEOs, Alex Osterwalder, co-founder of @Strategyzer, reported,…
Innovate Or Die: How To Break Your Startup Out Of A Slump
It’s the classic story: business is good, your product is selling, your customers are happy,…
Game, Seth & Match!
Seth Godin: The Psychology of Success He’s been branded as a maven, a legend of…